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From review exports to decisions.

Summarise marketplace feedback with AI-built reports for every ecommerce function in under a minute.

1

Upload

Drag in your .xlsx review export. We validate required columns and strip empty feedback automatically.

2

Focus

Pick the stakeholder role, analysis focus, or ask a custom question to tailor the prompt.

3

Analyze

Receive a structured summary with key findings, supporting evidence, and recommended next steps.

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Supported formats: .xlsx

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reviews_may_2024.xlsx

124 MB · 45,231 reviews

File readyValidations passed
Total reviews45,231
Date rangeApr 1 - May 14, 2024
Columns detected23
Languagezh / en

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Who is this report for?

CX Leader Report

May 1 - May 14, 2024 · 45,231 reviews

Executive summary

Overall sentiment improved 6% vs prior period. Shipping delays and refund process friction continue to impact satisfaction the most.

Average rating

4.3

+0.2

Positive sentiment

68%

+6%

Negative sentiment

12%

-3%

Response rate

91%

+4%

Top themes by impact

vs prior period
1

Shipping & Delivery

24%
2

Product Quality

19%
3

Customer Service

16%
4

Packaging

11%
5

Value for Money

9%
View full report

Before: Spreadsheet triage

Manual, inconsistent, time-consuming.

Review IDRatingTitleReview Text
10012Late deliveryArrived 5 days late
10021Damaged itemBox was crushed
10033Too smallSize runs small
  • Hours of manual filtering
  • Hard to spot what matters
  • No role-specific view
  • Slow to share and act

After: Stakeholder-ready report

AI turns reviews into clear insights and actions.

Key insight

Delivery delay is the top driver of dissatisfaction, impacting CSAT by -14 points.

Top action

Improve delivery ETA accuracy and provide proactive updates.

Impact on CSAT by theme

Delivery delay

-14

Packaging damage

-9

Size mismatch

-6

Refund friction

-5

Product quality

-4

Start your analysis in minutes

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  • Reduce manual triage time by 80%
  • Role-aware storytelling
  • Works with cross-border storefronts
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Trusted by ecommerce teams

KA Operations Director, Hotfor E-commerce
We moved from weekly spreadsheet reviews to daily feature decisions—Insight Reviews surfaces signal we used to miss.
KA Operations Director, Hotfor E-commerce
VP of Sales, Tea Tree
Our CX team finally sees the same story as logistics and product. It feels like everyone is reading the same brief.
VP of Sales, Tea Tree

Works with your existing exports

No new data pipeline required.

Keep using Taobao, Tmall, and browser-extension exports. Insight Reviews handles validation, clustering, and stakeholder-ready summaries.

reviews_may_2024.xlsx

May 14, 2024 · 45,231 reviews

Current

reviews_apr_2024.xlsx

Apr 14, 2024 · 38,901 reviews

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reviews_mar_2024.xlsx

Mar 14, 2024 · 41,302 reviews

Archive